Pick n Pay hires new CEO as Brasher retires
Published Date: 2021-01-15 | Source: Stephen Gunnion | Author: Stephen Gunnion

Brasher will be replaced by Pieter Boone, who was identified in a global search that included internal candidates.
Pick n Pay CEO Richard Brasher will retire in April after eight years at the helm of the supermarket group. He'll be replaced by Dutch national Pieter Boone.
Brasher took over at retailer in 2013 and led a turnaround that resulted in a doubling of its store network, growing turnover from R55 billion to almost R90 billion. As well as delivering consistent and sustainable profit growth, modernising the business, expanding its offer and transforming its efficiency, Pick n Pay said Brasher also led the transformation of its Boxer chain of supermarkets into Africa's fastest-growing limited range discounter.
Boone was identified in a comprehensive local and international search, including internal candidates. He was previously chief operating officer of Metro AG, a leading international business in the food and hospitality sector, and SHV Holdings, one of the world's largest private trading groups, which includes the major Makro Cash & Carry wholesale business. Boone moved across to Metro when it acquired Makro. Pick n Pay said he had extensive international experience in the retail, food service and wholesale sectors and exceptional experience in delivering retail growth, including greenfield development.
Pick n Pay said an application for the necessary work permit for Pieter Boone had been submitted for approval.
The retailer's shares declined 0.8% to R49.99 yesterday.
Pick n Pay CEO, Richard Brasher is set to retire in April 2021. In a shock revelation made by Chairman Gareth Ackerman, Brasher will retire with effect from April 21 after eight years at the helm. He will be succeeded by Pieter Boone, former COO of German retailer Metro AG. pic.twitter.com/VTOTDWeTOs
-- BIWIS (@BiwisZM) January 14, 2021
Richard Brasher can be described as a giant in the retail space since he is retiring from @PicknPay 8 years @ the helm. Grew revenue from R50bn to R90bn. He closed the gap between Pick n Pay & Shoprite. Its a pity that there was a poor succession plan though.
-- Gift Kwenane (@GiftKwenane) January 14, 2021
Richard Brasher's legacy. Pipped at the post by Spar. In 8 yrs since Brasher was appointed Pick n Pay (blue) +12.5% compared with Spar's (mauve) +50%. Shoprite (green) -35%, Woolies (yellow) -41% and Massmart (grey) -80%. He did outperform in a difficult period for retailers. pic.twitter.com/9kSfwjtMEd
-- David Shapiro (@davidshapiro61) January 14, 2021