Springbok Legends Launch Online Video Series – “Use It or Lose It”


Springbok Legends Launch Online Video Series – “Use It or Lose It”


Published Date: 2020-05-28 | Source: INCE|Community | Author: Sawubona

Springbok Legends Launch Online Video Series – “Use It or Lose It”

With sports from across all codes grinding to a halt with the onset of COVID-19, we have seen a huge impact on the entire value chain affecting athletes, teams, leagues, stadiums, media broadcasters, and fans.

We miss our sport.

The industry has been forced to reframe their business models and find new ways to engage with its consumers. As the industry seeks to find new ways to entertain, there is an opportunity for virtual technologies to expand.
Within a South African context, very few sporting codes have been able to galvanise our nation like rugby - specifically the Springboks.

Local legends Jean de Villiers and Schalk Burger have found a gap where they are merging technology with good old nostalgia (and a good dose of hero worship) to engage with consumers. They are launching a new sports show, Use it or Lose it, which will air bi-weekly online. This shoot-from-the-hip series will share old stories, dabble in current affairs, chat to other legends, musicians, celebs and friends they've made over the years - and of course talk lots of sport!

Jean De Villiers and Schalk Burger have been friends since school. They have played over 200 professional games together and have rubbed shoulders with famous sports stars, musicians, and celebrities.

Use it or Lose it is a show which will share their insights and experiences with sports lovers while entertaining celebrity guests. This show will be launching soon and is currently free to fans who register online. If you are looking to get your sports fix and want to be among the first to experience this show online register here.